Vista Wisła

Vista Wisła

Vista Wisła

UI/UX design of the sales website of Vista Wisła apartments

UI/UX design of the sales website of Vista Wisła apartments

UI/UX design of the sales website of Vista Wisła apartments

My role

My role

UI/UX/Logotype/Brand

UI/UX/Logotype
/Brand

About the project

About the project

Investment apartments

Investment apartments

Client

Client

BlueOceanMedia

BlueOceanMedia

About the project

Vista Wisła is a prestigious residential development located in the heart of the Beskid Mountains, combining modern architecture with the natural beauty of the mountain landscape. The project's goal was to create an elegant and intuitive sales landing page that fully captures the premium standard of the apartments and the unique panoramic view of the Wisła River. The website was designed to build investor confidence and facilitate contact with the sales office.

Challenge

The main challenge was to design a new landing page that would balance the extensive technical information about the development (finishing standards, yields, floor plans) with a minimalist, luxurious aesthetic. I had to create a structure that would guide the user from the emotional delight of the apartments, the brand story, to specific business data, while maintaining fluidity and high performance on mobile devices.

Solution

Luxurious architecture requires a visually stunning experience on any device. When designing Vista Wisła, we focused on a mobile-first approach, ensuring that the user experience on a smartphone is as engaging as on a large screen.

Challenge

The main challenge was to design a new landing page that would balance the extensive technical information about the development (finishing standards, yields, floor plans) with a minimalist, luxurious aesthetic. I had to create a structure that would guide the user from the emotional delight of the apartments, the brand story, to specific business data, while maintaining fluidity and high performance on mobile devices.

Solution

Luxurious architecture requires a visually stunning experience on any device. When designing Vista Wisła, we focused on a mobile-first approach, ensuring that the user experience on a smartphone is as engaging as on a large screen.

Goal: To shorten the client's decision-making path and provide a "digital walk-through" experience of the investment before contacting an agent.

Interactive floor search engine

The centerpiece of the website is an advanced, interactive apartment search engine, designed with maximum user convenience in mind. Instead of a traditional list, we've opted for a visual model of the building.

Intuitive Navigation: Clear division between investment benefits and lifestyle descriptions.


Premium Design: The use of a subdued color palette, elegant typography, and ample whitespace emphasizes the exclusivity of the offer.


Conversion Optimization: Strategic placement of Call-to-Action (CTA) buttons and a simplified contact form make it much easier for potential customers to inquire about our offer.

Celem było stworzenie intuicyjnego sklepu internetowego, zwiększenie konwersji e-commerce i poprawa doświadczenia użytkownika.”