About the project
Vista Mikołajki is a unique project being developed in the heart of the Masurian Lake District. The development covers over 32 hectares, located directly adjacent to Lake Mikołajki and within the Łuknajno Nature Reserve. The project combines the elegance of modern architecture with respect for the natural landscape of Masuria, offering both luxury apartments and modern detached houses.
Challenge
The main design challenge was to create a clear interface that would clearly present the project's enormous scale (32 hectares) and extensive infrastructure (marina, landing strip, golf course) without overwhelming the user. I had to design a user journey that seamlessly leads from emotive visualizations of Masuria to hard investment data and technical floor plans. Implementing an advanced search engine that would accommodate two different property types (apartments vs. houses) with different parameters was also crucial.
Solution
Interactive Masterplan and UX focused on conversion.
Interactive Masterplan & Hotspots: Instead of static maps, we've implemented an interactive land-use module. Users can explore the resort's infrastructure through hotspots, allowing them to better understand the unique location of the marina and amenities relative to selected buildings.
Dual-Path Search Engine: We designed an intuitive filtering system divided into investment stages. This allows for instant switching between the apartment list and the house listings, with access to dynamically generated property cards (PDFs) with a single click.
Investment Storytelling: To support the "Buy – Earn – Relax" business model, we've implemented a rental management section with a clear breakdown of benefits (70/30 model). We've used clear tables and icons that easily explain complex investment processes.
Mobile-Optimized Real Estate UI: We focused on optimizing the offer tables and floor plans for mobile devices. By using mobile cards instead of large tables, users can conveniently browse property parameters and submit inquiries directly from their smartphones.
Trust-Building Elements: We've implemented a "Construction Diary" module and a developer information section, which, combined with high-quality visualization galleries, builds credibility and shortens the purchasing decision-making process.
Goal: To shorten the client's decision-making path and provide a "digital walk-through" experience of the investment before contacting an agent.
Interactive floor search engine
The centerpiece of the website is an advanced, interactive apartment search engine, designed with maximum user convenience in mind. Instead of a traditional list, we've opted for a visual model of the building.
